Jenny Nicholson
Project Manager
Jenny is the Project Manager for Mine My Brand. Jenny is an expert website developer and Head of Web Development for Exposure Ninja.
Mine My Brand was forged from a decade of frontline digital marketing expertise and a simple promise: putting you back in control of your own narrative. Start mining to generate your first Brand Report now.
Mine My Brand was born from our work at Exposure Ninja, where we watched our clients (businesses that had spent years building spotless reputations) being described inaccurately or incompletely by AI “black boxes.” As a marketing agency, we saw the frustration of brands being defined by models they couldn't see into and data they couldn't touch.
We knew there had to be a better way to unearth the truth.
When our CEO, Charlie, conducted her own AI brand sentiment audit, she hit a wall. Identifying the exact source of misinformation on AI platforms was a manual and exhausting process. It was clear that business owners needed a better set of tools to dig into the data and reclaim their reputations. So, we built one.
We understand that your brand is your most valuable asset. It carries the weight of your team's hard work, your customers' trust, and your vision for the future. We replace the guesswork with grounded data. Our mission is to strip away the AI complexity and give you the tools to ensure your brand's story is told accurately.
Strategic Director
Charlie is the Strategic Director for Mine My Brand and the CEO of the award-winning digital marketing agency, Exposure Ninja. Charlie joined Exposure Ninja in 2014 as a content writer and worked her way up to Head of Content, COO, and CEO.
Project Manager
Jenny is the Project Manager for Mine My Brand. Jenny is an expert website developer and Head of Web Development for Exposure Ninja.
Web Application Developer
Lucy is the Web Application Developer for Mine My Brand, responsible for the full-stack architecture, API integrations, and AI pipeline powering the platform. Lucy is the Senior Developer at Exposure Ninja.
Front End Web Developer
Richard is a Front End Web Developer and UI/UX designer for Mine My Brand. Richard has over a decade of experience in development, from brochure sites, to web apps and e-commerce.
UX and Content Strategist
Gustavo is the UX and Content Strategist for Mine My Brand. Gustavo works as a content strategist for Exposure Ninja and has a wealth of experience in branding and content creation.
AI and Prompt Engineering Lead
Nicola is the AI and Prompt Engineering Lead. Nicola works as an SEO and AI strategist for Exposure Ninja and has been with the agency since 2014.
AI Product Strategy Advisor
Luke is the AI Product Strategy Advisor. Luke is the COO for Exposure Ninja, having previously led both the content marketing and account management departments.
Mine My Brand drills directly into ChatGPT, Google Gemini, Perplexity, and Grok to unearth the consensus view of your brand. Stop guessing and get a unified, unbiased Brand Report of your digital reputation.
